Overseas Property Developers: Property Marketing & Sales
At any given time, three general factors affect the sale of
a property:
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The economic market conditions
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The location of the property
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The market competition - other property like yours competing
for the same buyers
These three factors are in a constant state of flux. Interest
rates rise and fall, neighbourhoods gain or lose desirability,
and as properties are placed on the market, the pool of active
buyers changes. No-one can control these factors and wait until
all the conditions are perfect. However, they can be maximised
to a seller's advantage.
When selling your properties we can offer you an advantage:
Preparation for market
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Sellers' information packs
By ensuring that the legal issues are dealt with at the
earliest stages we can help you avoid delay and expense
later in the transaction.
Our service ensures that all relevant documentation is gathered
in readiness for the eventual sale so as to meet the latest
relevant legal requirements.
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Valuations
In order to avoid the risks of undervaluing or overvaluing
the property it is vital to have the views and expertise
of property experts who can advise on local and national
economic conditions and trends, as well as take account
of special factors.
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Property Marketing: We prepare a detailed set of
particulars with measurements and select the best buyers
for your property. Our expertise will ensure that the property
is shown to the market in a way that attracts the right
buyer prepared to agree to the terms you want
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Property viewings & Negotiations: The assessment
of suitable buyers for your property is the service of most
value to those not used to selling property. We make the
enquiries and checks that are vital to making a deal happen.
By establishing relationships with potential buyers we are
able to recommend those who may be able to meet your needs
and to save time and cost which can be lost through abortive
and fruitless negotiations.
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Contracts & Exchange: Through the provision
of the information pack much of the initial delay can be
avoided and our ProgressTracker service means you can keep
up to date on the progress of all related matters such as
finance and chain related transactions.
Selling your properties and achieving full value!
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'Presentation' can make your property stand out from the
competition whether the market is booming or not.
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Preparing your home to make it memorable and easy to recall
as many buyers view five or six properties in a day
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In a buyer's market, there is more competition and choice.
Buyers can be more selective on matters of detail.
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In a seller's market, if your home has a wide appeal to
many potential buyers, you can achieve the highest possible
price.
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Location - if the property is in a less than ideal location,
you can't move it. But you can maximise the most appealing
feature to overcome the disadvantage.
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If you don't 'prepare' your property, in effect you help
the competition look better - you are helping them sell
their house!
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If two houses are similar, buyers will choose the one
that touches them emotionally.
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The market determines the price range: you determine where
you house falls within that range
A well priced property is half sold
There are features for which buyers are not prepared to pay
extra, for example an underpinned house - buyers expect firm
foundations and are not prepared to pay more for that.
The value of your property
We recognise that pricing can be an emotional issue, as you
will value your property identity and memories. We understand
that it may take time to reconcile with a market valuation where
is does not reflect an emotional and personal attachment to
a property. As professionals, we will concentrate on the features
that buyers will pay for - we want to present the property to
appeal to a likely buyer.
Overpricing
This is the most critical judgment as the wrong decision can
undermine the eventual sale price. Losing a window of opportunity
to market to the most serious pool of buyers can upset your
sale or at best delay it.. Serious buyers have done their homework
and have seen other properties - they know current values and
won't buy something overpriced. If there are no similar properties
on the market and there are waiting buyers, a higher price can
be obtained.
After the initial marketing, the only buyers will those who
are new to the market - the others will only show interest when
the price drops or other available property is sold.
If your property is over priced, this makes the competition
look an even better deal!
Look through a Buyer's eyes
There is no need to be defensive - we are not suggesting that
your property is a mess or the decorating is a nightmare, but
we do all live in our homes with blinkers on, ignoring the odd
cracked tile, chipped paint or loose doorknob - you need to
position your house for the fresh discriminating eyes of buyers
- it is a product for sale.
Model homes are completely clean - no fingerprints, grease
stains, no toiletries with dust on them - no clutter in the
rooms.
No matter how many great elements there are in your home, buyers
are 'inspecting' - looking for clues to uncover hidden costs.
Once a buyer has fastened upon a negative feature, it's difficult
for them to see beyond it.
When buyers are greeted with clutter, they tour the property
with the perception that it is small and not well maintained.
The tone of a viewing can be set in a single glance - if the
buyers first sight is of weeds around the foundations or peeling
exterior paint - this is not an engaging and positive first
impression.
We quite understand that many vendors feel uneasy as buyers
peer into their lives and the way they live. But people are
evaluating your property as their potential future home. Without
preparation, the home could remain on the market far longer
than you want or wait for a buyer with the rare talent to visualise
and see beyond what exists and appreciate the larger possibilities.
